KUALA LUMPUR, Oct 16 — Online internet TV service iflix has added eight new “branded channels” featuring international and regional blockbuster contents.
The eight new branded channels are ABC Studios, Disney Pixar, Marvel, Tempatan (local content), Family Favourites, Awesomeness TV (teen/youth content), Aniplus (Anime content), TVN (Korean movies) and Oh!K (Korean dramas).
With the new channels, iflix in total will carry around 30 channels in Malaysia.
iflix Asia Marketing Director Jason Monteiro said the content in each channel can be personalised to the user and the service contains algorithms as well as real time analytics studying user pattern to continuously promote content related to the user’s preferences.
Touching on the Malaysian market, Monteiro said that compared to other countries, the local subscribers are “punching above their weight”.
“Malaysia remains an important market to us. Our headquarters are here. We are constantly updating and curating our channels,” he said adding that Malaysia has around 50,000 hours worth of content on their platform.
Speaking at the sidelines of the launch of the channels today, Monteiro also told Malay Mail Online he hopes the eight new channels will help the them land more subscribers
“There is a specific internal target but we can’t reveal it. But for the past two and a half years we have been around, we’ve grown to around five million subscribers and we are in 23 countries. We do hope this will bring us more customers so we can continue growing our content,” said Monteiro.
