LONDON, April 16 — If you’re a lover of beauty and writing, then it’s likely you’ve considered starting your own blog. But while it might be the dream to go from reading about the latest products to testing and reviewing them yourself, it’s not always easy to know where to start. With so many great blogs already out there, it’s common to feel yours will just get lost in the web. Luckily we’ve caught up with some of the women behind the best beauty blogs out there to get some tips on braving the world of blogging.
Jane Cunningham is a journalist and the writer behind UK top blog, British Beauty Blogger (britishbeautyblogger.com). She advises that anyone keen to follow in her footsteps should do some research about what’s already out there.
“Before you launch into starting a general beauty blog, think about what areas aren’t covered so well already. For example, there aren’t many bloggers that deal specifically with hair and hair products, so if that’s your passion, it’s an under catered for market and it’s more likely to be easier to get an audience,” she revealed to Cover Media.
This is exactly what Jill Warren, who is behind the Pout Out Proud blog (poutoutproud.com) did. When she saw a gap in the make-up market, she pounced.
“I’ve always been interested in beauty products, finding the best value products on the market and knowing which ones are worth spending a little bit extra on,” she explained. “I used to spend most of my weekly wage on cosmetics. I noticed that a lot of blogs that were already out there seemed inaccessible to the everyday reader, focusing on super expensive products that most people would struggle to afford. I’m all for an occasional splurge, but there’s only so much snake venom face cream one girl can afford.”
In a world where social networking is a part of everyday life, it would be a crime for beauty bloggers not to make the most of things like Twitter and Pinterest. It’s also a brilliant tool for getting in touch with like-minded make-up fanatics.
“Always ensure that your blog is linked across other social media channels. My posts automatically send out a Twitter notification so that my Twitter followers know when I have written a new post,” Jane explained.
“Interact with other bloggers and introduce yourself in groups such as #Bbloggers that takes place every Sunday evening between 8 and 9pm on Twitter. It’s a good place to chat and pick up advice.”
As a keen writer, you’ll be aware that words do, of course, matter. But some believe a picture can say even more, so bear in mind the appearance of your blog.
“Pictures are so important. Anyone can say a product is good, the real evidence is in the photographs… And we all know that the camera does not lie,” Jill said.
It’s also important not to rush into anything. When you start out, you’ll still be learning as you go along, so Jane says it’s important to listen to others before handing out advice.
“Be patient! The beauty blogosphere is very crowded — take time to find your voice and see how you can be different to other bloggers,” she added. — Cover Media
