SEOUL, Sept 7 — Rolls-Royce Motor Cars, the luxury car brand under BMW Group, on Monday launched the all-new Ghost sedan in South Korea to capture growing demand for high-end models, Yonhap news agency reported.
The launch of the New Ghost in South Korea marked its first debut in the Asia-Pacific region following its global unveiling on Tuesday.
“This is no coincidence. This year, South Korea has been more important to us as a business than ever. Korea sets trends internationally in fashion, art and architecture,” Paul Harris, Asia-Pacific regional director of Rolls-Royce, said in a statement.
The New Ghost sells at the starting price of 471 million won (US$396,000), with delivery scheduled to begin in December.
Rolls-Royce vehicle sales jumped 31 per cent to 161 units in Korea in 2019 from 123 a year earlier, according to the Korea Automobile Importers and Distributors Association (KAIDA).
The Goodwood-based carmaker has two showrooms in Asia’s fourth-biggest economy — one in Seoul and the other in Busan, 453 kilometers south of Seoul.
Rolls-Royce began to sell its vehicles in Korea 16 years ago. Its current lineup includes the Phantom, Ghost, Wraith, Dawn and Cullinan.
The Rolls-Royce brand belongs to BMW Group, which also sells BMW, Mini and Rolls-Royce models in Korea.
From January to August, BMW Group Korea sold a total of 43,818 vehicles, up 35 percent from 32,531 units in the year-ago period. — Bernama