SINGAPORE, Sept 6 — Swedish furniture store Ikea has recently come up with a tongue-in-cheek video named 'Experience the power of a bookbook™' that extols the virtues of the 2015 Ikea catalogue. Ikea's 'chief design guru' Jorgen Eghammer explains in the video that it is 'not a digital book, or an e-book — it’s a bookbook.'
The video has gone viral, with 5.5 million views so far.
According to the video that parodies advertisements on high-tech gadgets, the Ikea bookbook™ is 8mm thin, weighs less than 400g and ‘comes pre-installed with thousands of home furnishing ideas.’
