PETALING JAYA, May 13 — Singer-songwriter Yuna has taken over billboards in New York City (NYC) once again, this time in conjunction with the US celebration of Asian American and Pacific Islander Heritage Month (AAPIHM).
The Kedah-born musician took to Instagram to share a nighttime snapshot of her image gracing a sign in the Big Apple with the Empire State Building glowing in the background.
The advert was part of a series of promotions by music streaming giant Spotify to highlight the talent of artistes with Asian and Pacific Islander heritage.
“Look, mum! I’m all over NYC! Celebrating AAPIHM with Spotify.
“Thanks Spotify for always having me a part of this special month together with other talented Asian artists. This visibility means a lot to us!
“I'm a proud Asian aunty yas (sic) and proud of my community!” Yuna wrote in her post.
Look mom! I’m all over NYC! Celebrating Asian American & Pacific Islander Heritage month with @spotify- thanks Spotify for always having me a part of this special month together with other talented Asian artists this visibility means a lot to us! Im a proud asian aunty yas and proud of my community! Wish I was there to witness it myself I always miss my NYC billboard moments 😩 Stay safe everyone! Also dropping Stay Where You Are on the 15th❤️ Now that I’ve given you this important update, I’m going back to vacuuming the house lol
The Forevermore singer also expressed regret that she could not be in NYC to see the billboards in person due to the ongoing travel restrictions caused by Covid-19.
To top off the happy news, she also announced that she will be dropping a new single titled Stay Where You Are on May 15.
It’s not the first time Yuna has represented Malaysian talent in the capital of the world — she was previously featured on a digital billboard in Times Square during promotions for her 2019 album Rouge.
She also rocked a Nasdaq billboard in the same location back in 2016.