NEW YORK, Oct 12 — A rare, original poster from the Boris Karloff horror classic, The Mummy, is expected to sell for over $1 million (RM4.16 million), a record price for a film poster, Sotheby’s said yesterday.

One of only three known surviving examples of the original lithographic poster from the 1932 film, the piece set a film poster record more than 20 years ago when it fetched US$453,500.

The auction house expects it to sell for US$1 million to US$1.5 million, breaking the auction record for a film poster of US$525,800 set in 2017 by a poster from Dracula, the 1931 horror film starring Karloff rival Bela Lugosi.

A California collector paid US$690,000 in 2005 for a poster from the German silent film, Metropolis.

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The starting bid is set at US$950,000 and bidding in the online auction is open until October 31.

Designed by Karoly Grosz, Universal studios advertising art director, the poster continues to influence film posters more than 80 years later, Sotheby’s said, citing its “vivid, painterly splashes of colour, a dynamic composition, and minimal white space”.

The work depicts Karloff in the title role as The Mummy, with eyes closed and hands crossed over his chest, and Zita Johann, the subject of his desire, in an alluring, red V-necked gown.

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Enticing filmgoers, the tag line reads, “It comes to life!”

The poster was exclusively created for movie theatres’ promotional purposes and was never made available to the public. It has been featured in a 1999 exhibition at New York’s Whitney Museum and will go on display at Sotheby’s from October 14 to 18.

The Mummy is one of those early horror movies that really cemented the genre as the type of horror master film that we see today,” Sotheby’s prints specialist John Maher said in a statement.

Noting the original lithograph’s condition, he noted, “you rarely see — in any poster — colours that are as well-preserved as these are”.

“This is a really exceptional example, that was such an impactful image to begin with,” Maher said. — Reuters