KUALA LUMPUR, Feb 6 — Online networking platform Linkedln today revealed the most overused words found on Malaysians’ LinkedIn profiles last year as part of an effort to help local professionals shine and differentiate themselves when describing their skills and abilities.

The word “specialised” emerged as the most commonly used buzzword in Malaysia, followed by “leadership”, “passionate”, “experienced” and “responsible”.

The other five overused words in the list are: “strategic”, “excellent”, “expert”, “certified” and “creative”.

The compilation of the 10 most used words in the last 12 months were drawn from analysis of millions of profiles worldwide including three million from Malaysia.

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“The top offender ‘specialised’ is a newcomer to the list and appears to be a favourite for marketers, sales and talent representatives,” a statement accompanying Linkedln’s findings said.

“While words may be an easier way to describe your accomplishments and skills, they may not be effective or credible in communicating why you’re the best person for the job — especially when everyone is using the same words,” Roger Pua, LinkedIn’s senior director of corporate communication for Asia Pacific said in the statement.

Those looking to stand out from the crowd should “rejuvenate” their online profile, he advised.

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“Even if you are not looking for a job, your personal online brand can open doors to opportunity and contribute to your professional success,” Pua added.