Inventing beauty: Zero-waste eyeliner grows back as wild flowers

Sprout World has launched a groundbreaking new eyeliner, which can be planted to create a pot of wild flowers. ― Picture courtesy of Sprout World via ETX Studio
Sprout World has launched a groundbreaking new eyeliner, which can be planted to create a pot of wild flowers. ― Picture courtesy of Sprout World via ETX Studio

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COPENHAGEN, April 16 ― Hot on the heels of reusable cotton pads, recyclable packaging and solid cosmetics, make way for a plantable eyeliner that grows into wild flowers. Joining in the general drive to make beauty more environmentally friendly, a Danish company has come up with this surprising idea for packaging that will never be binned. We can only salute this fresh step towards carbon neutrality and circular industry that has taken the planet's interests to heart.

The cosmetics industry is exploring new ways to limit its impact on the planet, and launching products that are not only kind to skin but also to the environment. The phenomenon is such that the world of makeup is progressively being transformed by clean and solid cosmetics, and increasingly environmentally friendly packaging.

Sprout World, a specialist in sustainable writing instruments, has branched out into the world of beauty to join in this effort. The Danish company has presented a sustainable alternative to a traditional cosmetics product with the first ever plantable eyeliner. Who would have thought that we would be one day planting our eyeliners?

Makeup joins forces with gardening

Sprout World, the owner of a global patent on plantable pencils, took several years to develop its eyeliner, which has a formula composed of natural oils, is made from certified wood and has a biodegradable cellulose cap. Taken on their own, these details in themselves would be enough to make it an attractive proposition, but the real innovation resides in a capsule of seeds attached to the end of the pencil. When the eyeliner has been used to the point it is no more than a stub, it can be planted to create a pot of bee-friendly wild flowers.

Available online from Shop.sproutworld.com, the new-generation black eyeliner retails for €12.95 (RM63.96). ― ETX Studio

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