SHANGHAI, Nov 11 — Just four months after its launch, Shanghai Disneyland has already broken ground on an expansion. 

Construction of Toy Story Land, the park’s seventh themed area, is now underway, the Walt Disney Co said in a statement yesterday.

Based on the hit Pixar franchise featuring the characters Woody and Buzz Lightyear, the new attraction is expected to open in 2018. 

Neither Disney nor its Chinese partner, the Shanghai Shendi Group, which holds majority control, shared how much would be invested in the expansion.

But Disney offered that the addition should be taken as a sign of the company’s confidence in the growing demand for themed entertainment in China.

Earlier this week, a new study projected that the Chinese theme-park industry was on track to surpass that of the US in the next few years. 

By 2020, ticket sales at Chinese theme parks will surge to US$12 billion from US$4.6 billion (RM53.31 billion from RM20.44 billion)  last year, according to a joint report by market research firm Euromonitor International and World Travel Market.

Theme park revenue in the US, meanwhile, is expected to inch upwards to US$9 billion in 2020 from US$8 billion in 2015, the researchers said.

“We couldn’t be more pleased with Shanghai Disneyland’s first four months of operation and couldn’t be more excited about our future in mainland China,” said Bob Chapek, chairman of Walt Disney Parks and Resorts, yesterday.

But Disney has been vague about the details of the park’s performance so far. 

On Shanghai Disneyland’s 100th day of operation in September, Disney chairman and CEO Bob Iger said the park had delivered higher attendance than other Disney resorts in their initial opening phase, but he declined to provide numbers. 

Some analysts have speculated that attendance could be coming in slightly below expectations for the first year, although none have cited hard data.

To Disney’s credit, the Shanghai launch has been relatively smooth and free of incident so far - nothing like the protests that marred Disneyland Paris’ 1992 debut, or the immediate complaints about size that followed the Hong Kong Disneyland Resort’s unveiling. — The Hollywood Reporter/Bloomberg