NEW YORK, July 25 — Melissa Ben-Ishay, founder of Baked By Melissa, discusses the cupcake craze in America and how her business is staying fresh as she attempts to expand the brand beyond New York City. She speaks on “Market Makers.” — Bloomberg

A screen capture of the video shows Melissa Ben-Ishay, founder of Baked By Melissa.
A screen capture of the video shows Melissa Ben-Ishay, founder of Baked By Melissa.