Mydin goes high-end with SAM’s Groceria

GEORGE TOWN, July 23 — Homegrown wholesale and retail giant Mydin Mohamed Holdings Bhd hopes to open every year, three to four of its premium supermarket, SAM’s Groceria, to capture the high-end segment.

Its executive director Datuk Ameer Ali said there were vast opportunities for the premium supermarket with a majority of the country’s population by 2020 expected to be those from the high income group.

“As long as the location is right, planning three to four outlets a year will not be difficult to do, and is financially not an issue for Mydin,” he told reporters at the Gurney Paragon’s soft launch here today.

Wholly-owned by Mydin, the first SAM’s Groceria was opened in Penang with an investment of about RM15 million to provide premium products at affordable prices to Penangites as well as the growing expatriate community.

The 30,000 sq ft supermarket offers a wide range of products with over 19,000 items, of which 60 per cent are imported goods from the United States, Australia, Japan, India, Taiwan and Thailand.

The space also houses food and beverage counters called SAM’s Deli, offering premium western and local dishes, namely spaghetti, lasagna, nasi lemak and coffee at affordable prices.

Ameer Ali said the second SAM’s Groceria will open on Penang island by year-end with an investment of RM11 million, followed by the next outlet in NU Sentral Kuala Lumpur next year at an investment of RM15 million.

Other highlights of SAM’s Groceria is the first-of-its-kind self-scanning service, providing customers with scanners to enable price checks, organising their budget and checking on product ingredients.

Ameer Ali said SAM’s Groceria invested about RM500,000 for the system which was introduced in Malaysia to enable customers to experience a modern and convenient shopping lifestyle. — Bernama