The fashion brands that went big on beauty in 2018

A screenshot of Ohii Beauty’s Instagram page.
A screenshot of Ohii Beauty’s Instagram page.

NEW YORK, Dec 22 ― The beauty business is booming, and some of the biggest fashion labels in the industry hopped on the bandwagon this year, with the launch of in-house cosmetics lines. We take stock of five of the biggest.

Zara

Spanish fashion stalwart Zara stepped into the beauty arena this month with the launch of a 20-piece lipstick collection in the UK. The series included 12 lipsticks and eight liquid lipsticks, with shades ranging from plums and pinks to deep reds and offering a velvety, matte finish.

Topshop

British fashion chain Topshop brought back its ‘Topshop Beauty' brand this fall, to the delight of fans. The new-and-improved line hit the shelves in November, offering eyeshadows, lip products, eyeliners, primers, blushes, bronzers, brushes and much more.

Urban Outfitters

Urban Outfitters made a play for the beauty market back in September, when it unveiled “Ohii”, an in-house series spanning skincare, bodycare and colour cosmetics products. The Instagrammable line is packaged simply in minimalist white containers with dashes of baby blue, yellow and pink.

 
 
 
 
 
 
 
 
 
 
 
 
 

Afternoon magic with @ohiibeauty. ✨ #ohii

A post shared by Urban Outfitters (@urbanoutfitters) on

GCDS

Italian label GCDS (an acronym for “God Can't Destroy Streetwear”) made waves with a four-piece lipstick collection that came out in November. The four bullet lip products include two bold lipsticks in matte red and sparkling pink, a clear lip balm and a pH-reactive green color that transforms into a natural cherry tone when applied complete the lineup.

Charlotte Russe

US label Charlotte Russe made its move on the beauty sector back in April, with the launch of a 19-piece colour cosmetics line for eyes, lips and face. Colourful mascara, pastel nail polishes and sunset-hued palettes made this one thoroughly irresistible collection. ― AFP-Relaxnews

Related Articles