CHICAGO, Oct 12 — It’s not your usual food and restaurant app. It’s not about sharing recipes or top dining addresses. Instead Morsel hands the proverbial mic to chefs, sommeliers and mixologists who take readers into their world — sometimes a singular and eye-opening space.
It’s not everyone, for instance, who can segue from celery root to French kissing to Lyonnaise salad.
But somehow, chef Josh Jones of Madison Raynes in Chicago makes the connection sound like a no-brainer.
“Celery root is an odd looking root vegetable,” he writes.
“It reminds my Canadian business partner of a curling rock. My sous-chef thinks it looks like Wilson from the Tom Hanks movie. I think it tastes like a stalk of celery gave a French kiss to a turnip.”
Naturally, then: “French kissing inspired me to make a salad lyonnaise.”
They’re stories like these that make up Morsel, founded by a restaurant publicist who realised that chefs had insightful, compelling stories to tell — and nowhere to tell them.
“She knew only a fraction were getting outside the four walls of the restaurant and she knew the secret to building restaurant business was getting those stories to diners hungry for insights into the inspirations, philosophies and vision of chefs,” reads the website.
Some of their most high-profile chefs so far include Paul Kahan and Rick Bayless, who dedicated his post to his meat supplier Gunthorp Farms which raises heritage breed pork.
Morsel is available for download on iTunes and is free. — AFP-Relaxnews
