NEW YORK, Nov 17 — Numerous reports claim that Spotify and Uber are on the verge of announcing a partnership.
Both the New York Times and TechCrunch say that Spotify’s music streaming is coming to the interior of Uber cars, meaning that passengers will be able to take complete control of the stereo when they take a ride.
Theoretically, any in-car entertainment system with the right input ports or Bluetooth support can stream music from a smartphone, but screenshots obtained by TechCrunch show that Spotify streaming will be integrated directly into the Uber app for complete simplicity.
Being a back-seat DJ could well be a strong selling point for potential Uber users on longer trips and the feature could also be used by Spotify to highlight another potential benefit to subscribing rather than using the ad-supported free tier of its music service.
However, the new feature could well test the patience of many Uber drivers—especially if they’re not big fans of Meghan Trainor, Maroon 5 or Sam Smith, the most streamed artists currently on the service.
Although neither company has officially confirmed the tie-in, a press event has been scheduled today, where the feature is expected to be announced. — AFP-Relaxnews
