KUALA LUMPUR, July 15 — Controversial cosmetics entrepreneur and aspiring actor and singer Datuk Aliff Syukri is under fire for promoting animal cruelty after he posted a photo of himself riding an elephant in Thailand.

 
 
 
 
 
 
 
 
 
 
 
 
 

Korang nampak gajah ke korang nampak abang?? . . sebenarnya abang dah mula bosan duduk dekat Thailand ni.. maklumlah dah hampir 10 hari abg di sini.. misi abg untuk trevelog dan juga cooking show abang Amboi Amboi masak... ramai pihak yang terlibat dan banyak duit yg habis... tapi abg yakin program abg akan meletop dan ia akan menjadi satu memori indah utk abg kenang dgn team @aslcosmetic.my ... siapa Yang tak sabar tunggu program abang siap??hanya di channel YouTube tv Telajak laris tidak lama lagi..Di mana abang menjelajah lebih lima negeri di Thailand dan syukur alhamdulillah kerana semua kelengkapan tempat tinggal lokasi abg dan team abg telah ditaja sepenuhnya oleh mereka yang menghargai kerja keras abang salam ini sbb laman sosial abg yg kuat .. kiranya abang promosi tempat dia dan abang pula dapat jimatkan kos produksi shooting di sini...siapa kat sini kawan abang yang tak sabar sabar.. tunggu program abang disiapkan cuba korang komen di bawah😘😘

A post shared by Ohabangkosmetik (@aliffsyukriterlajaklaris) on

Most users expressed their surprise and reminded the flamboyant 32-year-old actor that elephant riding is cruel and unethical.

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Aliff was also condemned for indirectly promoting animal abuse for his actions.

The multimillionaire was hit by a barrage of criticism on Instagram. — Screengrab via Instagram/aliffsyukriterlajaklaris
The multimillionaire was hit by a barrage of criticism on Instagram. — Screengrab via Instagram/aliffsyukriterlajaklaris

Many requested him to delete the picture and urged him to stop promoting the practice of riding elephants as it often leaves the animals severely injured or traumatised.

Over the years, animal activists around the world have been campaigning for banning of the elephant riding practice and wildlife experience.

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Travel sites like TripAdvisor have also stopped selling tickets to many animal attractions where tourists come in contact with wild animals.