KUALA LUMPUR, Jan 30 — Top Korean cosmetic brand Etude House has collaborated with Malaysia’s sweetheart Elfira Loy to introduce new colours for its signature Double Lasting Foundation range.
The line now includes seven new base colours such as “Cacao”, “Rosy Chestnut”, “Honey Almond”, “Honey Amber”, “Honey Tan”, “Rosy Tan”, and “Rosy Sand”.
“In 2017, we conducted a survey with makeup fans in Malaysia. We realised that most Malaysian K-Beauty fans with tanned skin tones have challenges looking for a base foundation that suited their makeup needs. We are excited to finally announce Etude House’s Double Lasting Foundation range with its new spectrum of colours made especially for them,” said Etude House Malaysia brand general manager Willy Choi.
In line with the launch of the new foundation colours, Etude House also roped in local celebrity makeup artist Tiar Zainal to create a look inspired by Elfira Loy. Dubbed “Empower”, the look features Etude House’s signature products including the Double Lasting Foundation shade in “Honey Almond”.
“I love the newly introduced spectrum of colours and how ultra-lasting the Double Lasting Foundation is, as it suits my makeup needs and my skin tone perfectly,” said Elfira Loy.
You can check out Elfira Loy’s “Empower” look at the “Find Your Look” section at Etude House’s flagship store at Sunway Pyramid. This look will be featured as part of the “Etude House Signature 9 Looks” with its own distinctive product highlights and video tutorials, where you can watch and learn how to create your own “Empower” look.
The Etude House Double Lasting Foundation is priced at RM80 and it is available at Etude House’s flagship store in Sunway Pyramid Shopping Mall.
