NEW YORK, June 17 — Ballerina slippers for Repetto, handbags and loafers for Tod’s and now costumes for on-trend lingerie label Intimissimi.
The omnipresent Italian influencer, The Blonde Salad founder and Pantene ambassador has been finding time between front-rowing at fashion weeks to get creative with yet another label.
There’s no stopping Chiara! From fashion to figure skating, Intimissimi has announced that the digital icon will design costumes for A Legend of Beauty, the lingerie brand’s fourth On Ice show.
“So excited to be working on something super new to me: becoming a costume designer for “A Legend of Beauty,” the new Intimissimi on ice show, gushed Ferragni on her latest collaboration that she revealed to via instagram earlier this week.
While details of the outfits are yet to be revealed, followers can take a look at Ferragni’s mood board for clues as to the inspiration of the costume wardrobe that professional ice skaters will be wearing at the show set for October 6-7 in Verona.
Earlier this month Tod’s announced it is enlisting Ferragni to put her creative spin on the Diodon handbag and Double T gommino loafer range. Pieces from the ‘millennial pink’ limited edition capsule are launching in July on Tods.com and in selected Tod’s boutiques.
Discover photos of Chiara working on her Chiara Loves Tod’s collection with the team of artisans at the Italian luxe label’s design studio on Instagram.
Ferragni’s first big summer collab this year was her ballerina capsule under the Repetto x TBS label — in reference to the initials of Ferragni’s cult The Blond Salad blog. Chiara re-worked the ballet-inspired brand’s iconic Camille model in two colour ways — classic black/pastel ink ribbons and powder blue leather and matching ribbons (€250/RM1,197).
In addition to previously fronting Amazon’s European Fashion platform and becoming Pantene’s latest global ambassador, Chiara acts as the creative director of her namesake shoe line, which is entirely Made in Italy.
The millennial trendsetter definitely meets the all-important 3 Rs for slick marketing: Relevance, Reach and Resonance. So much so that publications Business of Fashion and Forbes have rated her one of the most influential personalities of the international fashion world.
Follow Miss Ferragni’s latest trends, and stay tuned to see which brands will be the next in line to give their products the Midas touch with a little help from Chiara, via her widely-followed blog. — AFP-Relaxnews
