SEOUL, Sept 3 — LG has partnered with Swarovski to create a one-off crystal-studded curved OLED TV, which is due to be unveiled at the IFA consumer technology show in Germany on September 5.
As well as incredible picture quality and a curved display that's only 4mm thick, the television's stand features 460 hand-applied luminescent Aurora Borealis crystals of three different sizes. The resulting effect, according to LG, is “a subtle but elegant sparkling pattern that turns a cutting-edge television into a work of art.”
“We are excited to showcase this one-of-a kind TV — our first collaboration with designers from Swarovski — to visitors at IFA,” said Hyun-hwoi Ha, president and CEO of LG's Home Entertainment Company.
“The epitome of luxury and refinement, Swarovski crystals and LG's premium OLED TV complement each other perfectly. The crystals help to create an aesthetic that is, quite simply, gorgeous, while our OLED technology ensures a level of picture quality that is every bit as stunning as one could imagine.”
Swarovski is becoming the go-to company when manufacturers want to make their electronic devices that bit more desirable, and, as well as this one-off television, a Swarovski crystal-encrusted strap for Samsung's latest smartwatch will also be on display at this year's IFA, along with a host of other Swarovski-created accessories such as smartphone, phablet and tablet covers and even styluses. — AFP-Relaxnews
