KUALA LUMPUR, Sept 29 — In a move to bolster online safety, TikTok Malaysia has announced an expansion of its #ThinkTwice digital literacy initiative, joining forces with the Royal Malaysian Police (PDRM), Malaysian Communications and Multimedia Commission (MCMC), the Securities Commission Malaysia (SC), along with other key government agencies.
The collaboration aims to enhance scam prevention awareness across Malaysia through a multilingual in-app knowledge hub and various multimedia resources.
The #ThinkTwice campaign aims to equip users with vital knowledge about scam prevention.
It features an in-app knowledge hub now available in English, Bahasa Melayu, Mandarin, and Tamil, expanding its reach to millions of users nationwide.
The hub offers resources such as search banners, short videos, creator content, and a series of industry dialogues slated to commence soon.
Speaking at the launch, TikTok Malaysia public policy head Firdaus Fadzil said online safety is a shared responsibility and requires collaborative and continuous efforts across all segments of society.
“This is especially true in the case of scams, as the modus operandi of cybercriminals is constantly changing.
“Education is key, and we are delighted to empower Malaysians with the knowledge and tools to combat scams together through #ThinkTwice,” he said.
The #ThinkTwice initiative promotes the principles of Pause, Prevent, and Protect, where users are encouraged to pause and reflect before engaging in activities that may violate community guidelines, deploy safety features for prevention, and protect the community by reporting suspicious activities.
In addition to educational efforts, TikTok Malaysia is actively monitoring its platform for fraudulent content.
According to Firdaus, from Q1 2024 to Q1 2025, the platform removed over 100,000 posts suspected of containing fraudulent or scam-related content.
PDRM Commercial Crime Investigation Department director Datuk Rusdi Mohd Isa acknowledged the importance of such initiatives and noted that most of the scams can be prevented.
“Among the most prevalent in Malaysia are investment scams, phishing, phone scams, job scams, love scams, and loan scams,” Rusdi said, highlighting that tools like PDRM’s Semak Mule portal are essential for detecting threats.
“Strengthening the nation’s scam prevention ecosystem requires the concerted involvement of both the public and private sectors. In this regard, TikTok’s support in enhancing public awareness is most timely and greatly appreciated,” he added.
The launch also saw a panel discussion featuring TikTok content creators Wan Fatin Sufina and Kee Sen Yao, who welcomed the initiative and pledged their support to educate more Malaysians on scam prevention measures.
Wan Fatin, who creates educational content for entrepreneurs, said the use of artificial intelligence has made voice cloning and impersonation simple yet terrifying.
“Many scammers now use impersonation to trap their victims.
“We can’t always expect the police or the authorities to fight scams; therefore, it is a collective effort to educate people to be aware of such fraudulent activities,” she added.
To access the information hub, Malaysians can search for #ThinkTwice or use relevant keywords on the TikTok app.
