NEW YORK, May 25 — Another day, another collab for the upcoming /Nyden brand, launched by the H&M group earlier this year. Hot on the heels of Justine Skye, chart-topper Dua Lipa joins the team of co-creators signed up to design for this Millennial-focused label. The international pop star is currently designing a capsule collection due to land this winter.
Launched at the start of 2018, the /Nyden brand — available exclusively online — is a Millennial-oriented fashion platform outing a stream of capsule collections co-created by various “tribe leaders” or influencers, invited to channel their style through custom ready-to-wear drops. Its latest co-creator is singer-songwriter Dua Lipa. The 22-year-old New Love singer will design not one but several capsule collections for the ready-to-wear brand.
“My first love is music, but fashion also plays an important role in my life because I believe it’s so vital to self-expression... I’m excited to be co-creating with /Nyden on my designs — it’s going to be a collection that’s completely suited to me, both onstage and off, and for my fans,” said Dua Lipa in a statement.
As usual, the /Nyden brand hasn’t given anything away about the content of Dua Lipa’s collections, other than that they will reflect the singer’s distinctive style. The singer’s “tribe” can visit the www.nyden.com website for more information.
/Nyden has partnered with a host of personalities to design capsules, including soccer player Jérôme Boateng, tattoo artist Dr Woo, actress Noomi Rapace and singer Justine Skye. The brand also promises more announcements in the coming weeks. — AFP-Relaxnews
