STOCKHOLM, April 9 — Swedish fashion giant H&M will unleash its 2017 “Conscious Exclusive” designs globally on April 20, following the collection’s first global preview today during Amazon’s India Fashion Week.
The premium collection, which is made entirely from sustainable materials — including BIONIC(right) — a polyester made of plastics recycled from shoreline waste — will be launched later this month in approximately 180 stores worldwide, including New Delhi’s Select Citywalk mall (via WWD).
In addition to accessories made from recycled waste and a variety of women’s garments — including an ethereal statement evening dress of flowing pleats, made from the BIONIC(right) fabric and sported by Natalia Vodianova in the campaign — this year, 2017 H&M “Conscious Exclusive” collection will also include men’s pieces, and for the first time, a selection of styles for kids.
Conscious Exclusive is a key part of H&M’s move towards a more sustainable future, with 26per cent of H&M’s entire offering now made from sustainable materials. The goal each year is to increase the share, with the company aiming to have 100per cent of its cotton sustainably sourced by 2020.
Watch the campaign video The Journey of a Dress for H&M’s “Conscious Exclusive” 2017 collection below.— AFP-Relaxnews.
