NEW YORK, April 17 — Audi scores a Guinness World Record for the world’s biggest newspaper insert advertisement.
The new promotional campaign “Audi Real Size” features a real-size image of an A3 Sportback model in giant poster format.
“We not only want to bring beautiful cars to this beautiful country, we also want to advertise in a new way. We have, at Audi, the word progressiveness and we tried to find a progressive ways of communication,” said Michael Lohe, Marketing director of Audi Japan.
The poster will be inserted into Japanese national Asahi Shinbun, which issues more than 6.8 million prints a day. — Reuters
