LOS ANGELES, April 26 — Birthday boy Jon is busy playing off multiple secret girlfriends across Facebook, iMessaging and Snapchat when suddenly, something goes badly wrong.

Settling in for a night of bliss, he receives a number of increasingly racy messages from party girl Kristin — but when he sees something sinister in the background of a video message, he’s sent on a sprint across town with not a moment to spare.

Director James Corbett is a New York resident who is affiliated with Californian media and clothing co Zoku & Juice, upon whose website the short appeared on April 21.

But by April 23, the seven-minute Vimeo reel had been picked up by SourceFeed, leading to its proliferation across social networking sites and entertainment blogs, sending its viewcount above 40k per day, and prompting discussion about new twists on old risks. — AFP-Relaxnews