NEW YORK, April 28 ― Ford confirmed its 2022 profit outlook yesterday despite lower quarterly auto sales as strong vehicle pricing offsets the hit from higher operating costs and the ongoing semiconductor chip shortage.
Echoing statements from General Motors, Ford executives described “pent-up” consumer demand for autos in a market characterised by limited vehicle supply despite rising inflation.
The result has been elevated auto pricing that has so far enabled Detroit carmakers to offset soaring costs from steel, nickel and freight.
In the first quarter of 2022, Ford averaged US$57,514 (RM250,751) for the F-150 truck, up 16 per cent from 2020, according to data from Edmunds.com.
Ford maintained its forecast of between US$11.5 billion and US$12.5 billion in adjusted earnings before interest and taxes, citing the effect of “continued strong pricing.”
The company reported a loss of US$3.1 billion following a US$5.4 billion hit from the value of its investment in Rivian, which makes electric trucks. Adjusted earnings before interest and taxes were US$2.3 billion.
Revenues fell five percent to US$34.5 billion.
Ford said semiconductor supplies remained limited in January and February, but manufacturing rates “significantly improved” in March.
Chief Financial Officer John Lawler said Ford has been “aggressive” thus far in lifting prices, with pricing “just about offsetting cost increases.”
The company expects more vehicles to hit the market in the second half of 2022, which means the market will be “in flux,” Lawler said.
“As volumes increase, it (pricing) will be dynamic,” Lawler said on a conference call with analysts. “If commodities keep going up, we'll be aggressive.”
Ford shares rose about 1.0 per cent to US$15.00 in after-hours trading. ― AFP