MANILA, Oct 13 — The Philippines’ leading fast-food giant Jollibee Foods announced today it had acquired 40 per cent of an upmarket US hamburger chain for US$99 million (RM413.766 million).

Jollibee said in a statement it was acquiring part of Denver-based Smashburger, which has 339 restaurants in the United States, Canada, the Middle East and South America.

This is the largest-ever acquisition by Jollibee and its biggest investment outside of the Philippines, the company said.

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“This acquisition will make (Jollibee’s) presence in the US more significant, going beyond the Filipino market and serving the mainstream consumers in the US$100 billion US burger market,” company chairman Tony Tan Caktiong was quoted as saying.

Jollibee, which sells hamburgers, fried chicken and spaghetti, has overcome competition from major foreign fast-food chains to control the Philippine market with over 880 outlets including outlets in the US, the Middle East and Southeast Asia.

It has already acquired several of its local rivals including Chinese food chain Chowking and pizza chain Greenwich, and has joint ventures in other restaurant chains in China, Vietnam, Indonesia, Cambodia and South Korea. — AFP 

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