SAN FRANCISCO, Aug 4 — Microsoft announced yetserday that it has bought a startup with a winning way of using game play to boost the performance of sales teams.
Microsoft did not disclose financial terms of the deal in which it acquired Texas-based Incent Games, developer of the online platform FantasySalesTeam.
The platform allows managers to try to ramp up sales numbers through fantasy sports-style competitions among their representatives.
“They’ve disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting,” Microsoft corporate vice president Bob Stutz said in a blog post announcing the acquisition.
“Their platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth,” he said. — AFP
