KUALA LUMPUR, Oct 27 ― The Domestic Trade, Cooperative and Consumer Affairs Ministry (KPDNKK) said it may act against Ninja Joe for naming one of its pork burgers “P. Ramly”, minister Datuk Seri Hamzah Zainuddin reportedly said yesterday.

Malay daily Sinar Harian today quoted Hamzah as saying that his ministry had conducted its investigation on the chain's outlets in the Klang Valley, Malacca and Negri Sembilan.

“Our enforcement officers have met with the said company and spoke about it. We will take the necessary action if we are certain that they have violated existing laws,” he said.

Hamzah said KPDNKK has the power to act on any businesses found to have misled consumers.

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Malay daily Berita Harian reported two days ago that the Muslim Consumers Association of Malaysia (PPIM) as demanding action against Ninja Joe over its “P. Ramly” burger, claiming that the name “confused” the public, even though a poster of the product at a shopping mall in Petaling Jaya clearly stated that it was a pork burger.

The paper also reported a woman who claimed that the “P. Ramly” name disrespected the late artist, Tan Sri P. Ramlee.

Ninja Joe immediately said it would change the name of their “P. Ramly” pork burger and remove posters of the product after a Muslim consumer group found it offensive.

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The local burger joint, which has outlets in Petaling Jaya, Klang, Seremban and Singapore, also said they had chosen the name when they launched the burger on Hari Merdeka to pay homage to Ramly Burger.

Explaining the move, Ninja Joe proprietor Kelvin Tan told Malay Mail Online that they had named the burger P Ramly as a homage to Ramly Burger, a popular local burger.

“(It) has been in Malaysia for a very long time; it’s iconic. It’s a homage to them,”  Tan said, referring to the popular burger meat company.