NEW YORK, Feb 12 — Shu Uemura has collaborated with Seoul-based fashion label Kye on a new makeup range reports WWD.
The 24-piece Kye for Shu Uemura collection will include eye liners, lip colors, blushers, brow products and haircare, as well as the brand’s famous cleansing oils.
Tools and accessories such as eyelash curlers, false eyelashes, and a compact will also be included in the range, which will feature bright, vibrant colors and Kye’s quirky and unique illustrations, all linked to Korean culture and lifestyle, which are a key part of her clothing collection.
The collection is due to launch in May in 18 countries including China, Korea, Taiwan, Australia, Canada, the UK, Ireland, France and Belgium.
In the US, products are to be sold via e-commerce only.
Kye, who first launched her brand in 2011, will show her fall collection at New York Fashion Week yesterday. — AFP-Relaxnews
