KUALA LUMPUR, April 20 — Nestle (Malaysia) Bhd’s pre-tax profit for the first quarter ended March 31, 2015 rose to RM244.25 million from RM238.81 million a year ago.
Revenue also improved to RM1.28 billion from RM1.27 billion previously.
Although consumers sentiments remained subdued, the group had performed solidly in its domestic business, Nestle said in its filing to Bursa Malaysia.
The good domestic performance was primarily driven by the successful “Lebih Nilai, Lagi Hebat” promotional campaign launched at the end of February, 2015.
Managing Director Alois Hofbauer said the campaign was a proactive step to assure Nestle consumers that they continued getting greater value for money for their favourite products amid uncertainty over price movements prior to the implementation of the Goods and Services Tax.
Moving forward, Hofbauer said the food and beverage manufacturer would focus on strategic plans to grow its top and bottom line while expanding manufacturing capacity.
“To this end, our new Sri Muda factory in Shah Alam is now complete and is on track to be fully operational by August 2015, which will certainly open up new opportunities for the group,” he said. — Bernama
