SAN FRANCISCO, June 16 — Twitter continues to shake up its platform in all areas. One of the latest developments is Elon Musk’s unveiling of a new monetisation system on the social network supported by a five-million-dollar fund and designed to help attract or retain users.

Twitter’s famous owner is pulling out all the stops for users of his platform, in particular Twitter Blue subscribers. Elon Musk announced in a tweet that these paying users will be able to earn money through the placement of ads in replies to tweets. A fund of five million dollars has even been released as the “first block payment,” said the SpaceX boss. Twitter Blue subscribers should start receiving their earnings “in a few weeks.”

While the total amount that subscribers could be paid collectively has been announced, Elon Musk has not yet indicated what criteria will be used to select tweets that will see ads placed in replies. The businessman also has yet to detail how the money will be partitioned out to users.

With this new approach, Twitter is trying out another tack to attract new users to its platform, while at the same time trying to pamper subscribers who have paid money to obtain a verified Twitter Blue account.

Earlier, however, the businessman had announced that he would be reducing advertising on Twitter for Twitter Blue subscribers by half. But according to Social Media Today, ads in replies will not be concerned so are set to remain unchanged. — ETX Studio