SHENZHEN, China, Nov 17 — Huawei Technologies Co Ltd is selling its budget brand smartphone unit Honor to a consortium of over 30 agents and dealers, according to a joint statement signed by 40 companies involved in the purchase.

The deal comes after US restrictions on supplying Huawei Technologies Co Ltd on grounds the firm is a national security threat — which it denies.

Huawei will not hold any shares in the new Honor company after the sale, according the statement, with the buyers setting up a new company, Shenzhen Zhixin New Information Technology, to make the purchase, the statement said.

The sale represents a “market-driven investment made to save Honor's industry chain” and the change of ownership will not impact Honor's development direction, the statement said.

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No figure for the deal was given in the statement.

Honor sells smartphones through its own websites and third-party retailers in China, where it competes with Xiaomi Corp, Oppo and Vivo in the lower-priced handset market. It also sells phones in South-east Asia and Europe.

Electronics products and appliance store Suning.com is listed among the buyers, which include several state-owned investment firms in Huawei's hometown of Shenzhen.

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Reuters reported earlier this month that Huawei was in talks to sell Honor in a 100 billion yuan (RM62.36 billion) deal to a consortium led by handset distributor Digital China and the government of Shenzhen. A source familiar with the matter said Digital China was not part of the final buyer group. — Reuters