JUNE 7 — Visit Malaysia 2020 was the dream of local tourism players for our nation to have its largest number of visitors through multiple strategic promotions and partnerships.
The stage was set for all of this to happen by having the entire industry on board the vision of bringing in a total of 30 million tourists to Malaysia.
Most businesses even spent an additional budget to enhance their premises and services as well as in marketing their products all over the world.
Then, the unthinkable happened in the form of a virus, Covid-19.
With an increasing number of Covid-19 infections and deaths, the government took a bold step in announcing the movement control order, freezing the movements of all Malaysians and closure of businesses.
It took almost 2 months before most businesses were allowed to operate again.
This too with the conditional movement control rder that came with restrictions to interstate travelling.
This has caused the tourism industry to suffer greatly with high investments made and no returns.
Albeit some of the hotels being used as quarantine centres, many hotel operators have made drastic measures to save themselves from complete closure.
Airlines and big OTAs such as Agoda and AirBnB have started their downsising procedures to sustain themselves until the borders are made open again.
Which raises the fundamental question, how do we save them all from dying? Or at least, the majority of them.
We need to innovate in how we present products and services while incorporating the new norms of Covid-19.
While Malaysia has done an extremely great job in containing the spread of the pandemic, we could further explore how other nations have dealt with the situation.
1. One very interesting approach is how Germany has restarted its Bundesliga campaign with strict SOPs in place.
Despite football being a “contact sport,” they were able to do this with a no-compromise approach in ensuring that the entire staff of each of the football teams being screened for Covid-19 and closing the stadium to avoid people from crowding into one enclosed area.
Since then, the Barclays Premier League has followed suit with plans to resume their season on June 16.
Similarly, strict protocols can be placed on local hotels, allowing locals to book a staycation to relax with their families.
A local player in the name of Lexis Penang is one that has taken up such measures and this has ended up bearing fruit for them with occupancy rates reaching almost 50 per cent.
Of course, to entice our locals to be lured by such efforts, the hoteliers will need to offer discounts and booking vouchers that are valid for a long period of time.
The key in making this a success would lie in keeping the hotels and resorts operating at low density and to ensure social distancing protocols are adhered at all times.
This would definitely allow the hotels to make a comeback and play an instrumental part in reviving the tourism economy.
2. As for interstate travel, we should take note of Sabah’s encouraging stance in allowing people to enter its borders without quarantine enforcement.
With Covid-19 screening done within 3 days before departure to Sabah, they have minimized the risk of a potential outbreak in their state.
The Sabah government is also actively promoting its local tourist spots as well as part of its state economy recovery plan.
These initiatives could be replicated on a federal level to pave way for the recovery of the tourism industry and by extension, the national economy.
Travel should be allowed for those who are from the green zone or states, at least.
The northern states of Peninsular Malaysia have so far shown very promising signs of keeping the infection rates at minimal and residents of these states should be allowed to travel within the green zones.
Compulsory Covid-19 screening tests should be enforced for those individuals who are travelling interstate but there should be considerations taken by the state governments to subsidise the cost of such tests.
It will be a rewarding investment in consideration of its returns.
Another potential beneficiary would be the airlines, which could bundle domestic travels with accommodation packages and regain some momentum that they need very badly.
In order to ensure that these measures reach its highest potential, it will be important that the government also introduce travel vouchers or rebates to further encourage locals to travel domestically similar to the efforts that were made in countries like Japan.
3. On June 5, the prime minister mentioned that the government will be handing out grants and loans to tourism businesses which are claimed to be “the way” for them to recover from the pandemic scare.
While it is truly a noble effort, one has to point out that it is a very short-sighted one.
By handing out money to businesses and promoting digitalisation, this does not solve the issue.
People have a fear of travelling due to the risk of becoming victims to Covid-19.
This is despite all the SOPs that have been established.
Though tourism businesses are up and running again, without visitors, this initiative won’t survive especially when many out there are losing their jobs.
Instead, travel vouchers should be channelled directly to Malaysians.
Businesses will gain when Malaysians utilise the travel vouchers.
The difference here is that with the travel vouchers, you are encouraging Malaysians to go out and travel domestic safely.
This will slowly create a positive momentum when those who travel domestically share their experiences through social media platforms and in the long run, make Malaysians feel safe travelling.
4. While domestic travels will contribute to the partial recovery of the tourism industry, it is imperative that we take pro-active measures to ensure international tourism is back in Malaysia.
In ensuring that we are able to create significant market impact, we will need to work closely with our neighbouring countries such as Thailand and Vietnam that have very low numbers of infections and deaths related to Covid-19.
“Travel bubble” is a possible solution that we could consider adapting from the initiative taken between New Zealand and Australia, Lithuania and Estonia, and China and Singapore.
This could be a test market and with positive trends, we could expand the travel bubble to countries that are in recovery phases such as New Zealand, China and South Korea.
Motac will have to play an essential role in ensure these suggestions come to fruition.
It will be their duty to bring Tourism Malaysia and private agencies to work symbiotically with the vision of reviving the nation’s tourism economy.
While the government could provide the funds required for subsidies and provide tax exemptions as well asgrants, it is the private agencies that need to step up and help the industry digitalise its offerings regardless of the size of businesses.
Not forgetting that we need to urge the locals to join our cause of reviving the tourism industry by travelling domestically.
All these in the hopes of making Malaysia great again.
* Muhammad Bakhtiar Wan Chik is the Balik Pulau Member of Parliament.
** This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.
