NEW YORK, April 12 — As part of World Recycle Week, one of the world’s largest clothing companies is teaming up with one of the world’s most singular and outspoken musicians to raise awareness about sustainability and cutting waste in the fashion industry.
To kickstart the campaign, MIA and H&M have collaborated on a song — Reware it, complete with video, released yesterday, starring not just the rapper, but a host of other social influencers from actress Yao Chen to model, Moffy.
“World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,” said MIA.
The video goes live a week before World Recycle Week officially starts. For this year’s campaign H&M is aiming to collect 1,000 tons of unwanted clothing from its customers globally during the period, which will then be recycled into fabric for making new garments.
See the video. — AFP/Relaxnews
