Hungry shoppers spend more money, research says

Going shopping on an empty stomach could lead you to spend more, according to recent research. — AFP-Relaxnews pic
Going shopping on an empty stomach could lead you to spend more, according to recent research. — AFP-Relaxnews pic

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MINNEAPOLIS, Feb 20 — Feeling hungry not only makes you want food, it increases your desire for non-food items, according to recent research at the University of Minnesota’s Carlson School of Management.

The research team conducted five experiments in which participants were asked to fast for up to four hours before going shopping.

When hunger wasn’t quelled by a surprise snack, participants opted for 70 per cent more products than those who had eaten.

In one experiment, hungry shoppers spent 64 per cent more than their satiated counterparts.

The research was published in the journal Proceedings of the National Academy of Sciences. — AFP-Relaxnews

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