MILAN, Dec 11 — A court has ordered luxury brand Dolce & Gabbana to pay damages to soccer great Diego Maradona for using his name during a fashion show, his lawyer told AFP today.
The ruling by the Milan court yesterday ordered the Italian fashion house to pay €70,000 (RM323,310) to the Argentinian footballer, plus €13,000 in attorney fees, Maradona’s lawyer, Ulisse Corea, said.
In a 2016 fashion show held in Naples, Dolce & Gabbana sent a model down the runway wearing a blue and white jersey — the colours of the footballer’s longtime team — and sporting the name Maradona and his famous now-retired number, 10.
The show was organised “without the consent of Maradona and without him having been contacted,” Corea said.
Dolce & Gabbana maintained that the move was an hommage to Naples, an argument refuted by Maradona’s lawyers, who stressed the commercial aspect of the fashion show — a key marketing tool for luxury brands to generate sales.
Maradona’s name is synonomous with “football excellence” and third parties cannot “use it without the consent of the owner,” Judge Paola Gandolfi wrote in her ruling.
On Instagram, Maradona said justice had been served: “Homages are fantastic but I think they should have asked for the necessary authorisation to use my name in their fashion show.”
Me acaban de avisar desde Italia que hoy terminó el juicio a Dolce & Gabbana, por usar mi nombre sin mi permiso. Los homenajes son fantásticos, pero creo que ellos tendrían que haber pedido el permiso necesario para usar mi apellido en su desfile. Un tiro para el lado de la justicia...
In her ruling, Gandolfi noted that the damages were limited as no such clothing with Maradona’s name had been made.
Maradona had originally asked that Dolce & Gabbana pay one million euros. — AFP