Latest engagement with KPDN reflects Shopee’s ongoing efforts to help consumers recognise scam tactics, protect personal information and transact through trusted channels
KOTA KINABALU, MALAYSIA - Media OutReach Newswire - 18 March 2026 - Shopee Malaysia continues to strengthen its efforts to promote online safety and consumer education, reinforcing the importance of helping consumers better recognise scam tactics, protect their personal information, and transact through trusted digital channels.
Third from the left: YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living, visits the Shopee booth at Hari Pengguna Kebangsaan 2026
As more Malaysians participate in the digital economy, raising awareness of online safety helps users shop and transact with greater confidence. Ensuring a safe digital environment requires collaboration across government, platforms and consumers. Through its ongoing consumer education efforts, Shopee aims to equip users with practical knowledge to identify common scam tactics, stay alert to suspicious interactions, and adopt safer online shopping habits.
Most recently, Shopee highlighted these efforts during Hari Pengguna Kebangsaan 2026, organised by the Ministry of Domestic Trade and Cost of Living (KPDN) and officiated by YAB Dato' Seri Anwar bin Ibrahim, Prime Minister of Malaysia, where Shopee engaged the public on scam awareness and safe online shopping practices through its exhibition and public sharing session.
At the event, Shopee shared practical guidance on how users can better protect themselves online, including recognising suspicious links, being cautious of impersonation attempts, avoiding requests for payment outside trusted platforms or official channels, and refraining from sharing sensitive information such as OTPs or banking details.
Users who encounter suspicious activity are encouraged to seek support through official customer service and reporting channels, and to remain alert to scam tactics that exploit urgency, impersonation and requests for off-platform payments.
Nik Emir Din, Head of External Affairs, Malaysia at Shopee, said, "Online safety is a shared responsibility that requires close collaboration between government, platforms and consumers. At Shopee, we are committed to supporting initiatives that help people recognise scam tactics, safeguard their personal information, and transact more safely through trusted channels. Consumer education remains an important part of building confidence in the digital economy, and we welcome opportunities to continue reinforcing these messages through platforms such as Hari Pengguna Kebangsaan."
Shopee also used the event to help consumers better understand how official affiliate links operate within Shopee's ecosystem, reinforcing the importance of interacting through legitimate, platform-based pathways.
YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living, visited the Shopee exhibition, where the team shared how Shopee's consumer education efforts help Malaysians better identify scam tactics and practise safer online shopping habits. He said, "Consumer awareness is an important line of defence against online scam risks. KPDN encourages continued collaboration between government, platforms and consumers to promote safer digital commerce practices."
Shopee remains committed to promoting safe and responsible online behaviour and working with partners across government and industry to strengthen trust and resilience in Malaysia's digital economy.
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About Shopee
Shopee is a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
