KUALA LUMPUR, May 26 — Tourism Malaysia and Expedia Group Media Solution (Expedia), an online travel agency platform, today signed a Memorandum of Collaboration (MoC) to support Malaysia’s efforts to entice travellers to the country.

The agreement will see the two parties embark on a global campaign to promote inbound travel, especially involving travellers from Australia, the United Kingdom (UK) and the United States (US).

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said the ministry’s past partnership with Expedia from August 2019 to February 2020 was a success with 156,573 tourists wooed from the UK, US and Japan through their platform.

Nancy said a surge of arrivals can be expected this time around, especially with the relaxation of Covid-19 restrictions and the reopening of borders globally.

“The total targeted pax from these three countries is a minimum of 62,449, with average spending of US$100 (RM439) per pax giving approximately US$6,244,900 or RM26,228,580 (in total receipts). — Bernama