SAN FRANCISCO, April 12 — A contentious unionisation drive at an Amazon warehouse in the southern US state of Alabama failed Friday as a vote count showed a wide majority of workers rejecting the move.

In a tally streamed live online, National Labour Relations Board officials recorded a “no” vote majority of 1,798 to 738, a stinging defeat in the push to create the first labour union at a US-based Amazon facility.

Union activists vowed to demand a re-vote, claiming the US tech and retail giant used unfair tactics.

Of the 5,876 eligible voters, 3,041 submitted ballots, some of which were voided or challenged but not enough to change the outcome, according to the labour board.

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The results cap a bruising months-long battle that has sparked intense debate over workplace conditions at Amazon, which has more than 800,000 US employees.

Unions and political leaders have argued that Amazon employees face constant pressure and monitoring, with little job protection, highlighting the need for collective bargaining.

Amazon has argued that most of its workers don’t want or need a union and that it already provides more than most other employers, with a minimum US$15 (RM62.02) hourly wage and other benefits.

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The Retail, Wholesale and Department Store Union, which organised the drive, said it would challenge the outcome, arguing that Amazon had “created an atmosphere of confusion, coercion and/or fear of reprisals and thus interfered with the employees’ freedom of choice.”

Drop-box intimidation

Amazon denied intimidating workers, whom it contended were inundated with anti-company messages by the union, politicians and media outlets.

“Amazon didn’t win — our employees made the choice to vote against joining a union,” the e-commerce colossus said.

“We welcome the opportunity to sit down and share ideas with any policymaker who wants to pass laws ensuring that all workers in the United States are guaranteed at least US$15 an hour, health care from day one, and other strong benefits.”

The labour group said workers were bombarded with anti-union messages, and claimed the company’s use of a drop-box outside the warehouse could have intimidated employees.

“Amazon knew full well that unless they did everything they possibly could, even illegal activity, their workers would have continued supporting the union,” said RWDSU president Stuart Appelbaum.

“That’s why they required all their employees to attend lecture after lecture, filled with mistruths and lies, where workers had to listen to the company demand they oppose the union.”

Appelbaum said Amazon’s use of a postal drop box on its grounds “provided a clear ability to intimidate workers.”

Bitter pill for labour

The Amazon drive was seen as a watershed for a diminished US labour movement, with activists aiming to use the Alabama warehouse as a catalyst for other organising efforts.

Brookings Institution senior fellow Darrell West said the Amazon effort was “a test case for whether the digital economy would go the same route as the industrial economy.”

Will Brucher, an instructor at the Rutgers University School of Management and Labour Relations, said the organising drive might still help the broader labour movement.

“Amazon won this battle, but the war may not be over,” Brucher said.

“Community-based, grassroots organising can succeed, even against a powerful employer like Amazon.”

While the failed vote in Bessemer, a suburb of the city of Birmingham, is not what union supporters had hoped for, it was a brave stand by workers against a powerful corporation, according to Richard Trumka, president of the 12.5-million member AFL-CIO.

“We’re not going anywhere,” Trumka said.

“Whether Jeff Bezos likes it or not, this organising drive is going to open the floodgates to more collective action.”

Union organisers in Alabama were confident Amazon workers would get a re-vote, with different results.

“I want my fellow Amazonians to know that it’s not over,” warehouse worker Linda Burns said in a video call with reporters.

“We’re going to fight for our rights as human beings, not robots.” — AFP