KUALA LUMPUR, June 3 — For most women, it may be baffling to pay tens of thousands of ringgit for a piece of tudung, or headscarf, but according to the famous Bawal Exclusive brand, one woman actually did that — to the tune of RM21,600.
In a report by Kosmo! today, the firm’s founder Haliza Maysuri revealed that a businesswoman from Kelantan had once bought a piece of its custom-made tudung at that price — the most expensive item it has ever manufactured.
“The most expensive tudung that Bawal Exclusive has ever produced was priced at RM21,600 that was custom ordered by an entrepreneur from Kelantan,” Haliza was quoted saying.
“Most who custom-ordered tudung that cost thousands of ringgit are those of high status and famous entrepreneurs.”
Haliza said the brand also sells affordable Swarovski crystal-studded tudung starting from around RM50 a piece.
“The price depends on the Swarovski crystals. The more crystals and unique the design, the more expensive and exclusive the tudung is,” she said.
The paper also listed down exclusive tudung brands in Malaysia, which included the sought after dUCk scraves that sells up to RM800, Ariani (up to RM1,000), Arzu (RM600), Fareeda (RM300), Sugarscarf (RM200), and Owl by ND (RM149).
Wearing headscarves was not popular among local Muslim women until the late 1970s, and the Muslim fashion industry has now grown with the global market set to grow up to US$327 billion (RM1.4 trillion) by 2020.