LOS ANGELES, May 14 — Elizabeth Arden has acquired the Christina Aguilera fragrance business.
“I really enjoy developing my fragrances and I am excited to continue the process with Elizabeth Arden,” said the singer, who released her debut first perfume “Christina Aguilera” in 2007.
Over the years the star has created a portfolio of 13 fragrances, and her company claims the title of being the No 1 celebrity fragrance brand in Europe. Its strong presence on the continent was one of the attractions for Elizabeth Arden, which takes over from Procter & Gamble International.
“This stellar brand is one with a global footprint and a significant international presence in Europe,” said George Cleary, President Global Fragrances at Elizabeth Arden. “This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand.”
The superstar's current fragrances include “Touch of Seduction”, “Woman”, “Signature”, “Unforgettable”, “Red Sin”, “By Night” and “Royal Desir”.
She joins a host of superstars whose fragrances are also nestled under the Elizabeth Arden brand, including Britney Spears, White Diamonds Elizabeth Taylor, Jennifer Aniston, Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber.
The transaction is expected to be completed in 2017. — AFP-Relaxnews
