LONDON, Aug 31 ― On August 29, the five-time Formula 1 world champion took to Twitter to announce the launch of a one-of-a-kind chain of burger joints, which will serve a 100-per cent sustainable, plant-based menu.
Following experiments by KFC in the domain of plant-based wings and nuggets, as well as Burger King's plant-based Whopper, a new fast-food chain will be going all in and offering a completely plant-based menu.
Neat Burger can already count on a solid spokesperson to sing its concept's praises.
Lewis Hamilton, who has been an advocate of healthy eating for years now, has teamed up with the new venture, which will open its first outlet on September 2 near London's Regent Street. Neat Burger will be benefiting from the expertise of Beyond Meat, which has also teamed up with KFC on its plant-based products.
Three burgers will be available to diners at Neat Burger's launch: The Neat, The Cheese and The Chick'n. The menu will also feature hot dogs, potato wedge and sweet potato fries, as well as Jaden Smith's Just Water for hydration.
Hamliton and Neat Burger have big plans for the establishment: 14 franchises are set to open worldwide over the next two years. ― AFP-Relaxnews
Today we announce the launch of Neat Burger, a plant-based restaurant chain with a commitment to ethical practices and being kinder to our world. I’m so excited to be part of this company, which aims to revolutionize the way we view meat-free food. @NeatBurger_ 🌱🍔 pic.twitter.com/Ngj27avBfe
— Lewis Hamilton (@LewisHamilton) August 29, 2019
