Japan's Pablo cheese tart set to open in October at 1 Utama Shopping Centre

A selection of Pablo cheese tart's offerings — Picture courtesy of Pablo Cheese Tart Malaysia's Facebook page
A selection of Pablo cheese tart's offerings — Picture courtesy of Pablo Cheese Tart Malaysia's Facebook page

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PETALING JAYA, June 20 — The popular Japanese Pablo cheese tart will be opening their first outlet here in October, as announced on their Facebook page.

Their first Malaysian flagship outlet will be located at 1 Utama Shopping Centre, signifying there'll be more branches around the Klang Valley. The Japanese chain is famous for its large cheese tarts — measuring about 20 centimetres in diameter — with a gooey core.

Originally from Osaka, Pablo cheese tarts come in "rare" or "medium" that determines the texture of the tart's cheese filling. A "rare" cheese tart has a gooey creamy centre, while the "medium" version is said to be firmer.

Unlike Bake's cheese tarts which are also very popular in Japan, the cheese filling is more fluid and lighter while their tarts are larger with a flaky pie crust. Aside from the original flavour glazed with apricot jam, they have different flavours like matcha and chocolate. Seasonal flavours are also introduced every month.

The original flavour cheese tart from Pablo is glazed with apricot jam (left). What makes the Pablo cheese tart special is the soft gooey cheese filling (right). — Picture by Lee Khang Yi
The original flavour cheese tart from Pablo is glazed with apricot jam (left). What makes the Pablo cheese tart special is the soft gooey cheese filling (right). — Picture by Lee Khang Yi

This March, Pablo Japan introduced mini versions of the cheese tarts measuring 6.5 centimetres with a shortcrust shell. The mini versions come in plain, chocolate, strawberry and matcha flavours.

Aside from Japan, Pablo also has outlets in Taiwan and South Korea. It has also been reported in Singapore's The Straits Times that Pablo is also set to open in the island but no dates have been fixed.

For the past month, the craze for cheese tarts has definitely heated up here. One of the first to kickstart the craze is Hokkaido Baked Cheese Tarts which opened in AEON Mall Shah Alam.

In an article by Malaysian Tatler, the venture is connected to Secret Recipe. Their second kiosk opened in Subang's Empire Shopping Gallery on June 1. In May, Tokyo Secret opened at IPC with many queueing up for their Hanjyuku cheese tarts that is baked in batches. Recently, Tokyo Secret also announced their second outlet will be opening at 1 Utama Shopping Centre.

Over the past few weeks, a number of local bakeries have also started to serve their own versions. Bake Plan in SS2 who introduced their golden lava croissant made with salted egg yolk started selling their cheese lava tarts in early June.

Due to limited production capacity, the SS2 bakery only sells the tarts on a pre-order basis where customers are encouraged to call ahead to book their tarts. In Kajang, Happy Happy Bread Bakery introduced their half-baked cheese tart with an oozing filling. The latest to join the fray is Lavender Cake & Bakery that has introduced their Hanajuku cheese tarts. 

For more details on Pablo Cheese Tart Malaysia, visit their Facebook page https://www.facebook.com/Pablocheesetartmalaysia/

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