TORONTO, Jan 14 — How far would you go for a lifetime supply of your favourite food? Would you, for instance, ink it permanently — and visibly — on your body? One Taco Bell fan in Canada did, volunteering to get a tattoo of the Doritos Locos Taco.
In a marketing strategy that tested the popularity of the Doritos-flavoured taco, the Mexican-style fast food chain issued a throwdown challenging fans to get inked with the slogan “DLT for Life” in exchange for a limitless supply of tacos.
Answering the call was “Tyler” who says he’s been a Taco Bell fans since he was 10 and proved it at a Toronto tattoo parlour where he volunteered the better part of the inside of his left arm to be covered with the image of the taco.
The PR stunt was also developed to promote the Doritos Locos Taco as a permanent menu addition in Canada, after debuting as a limited time offer in August.
The Doritos Locos Taco became the chain’s bestselling item in the company’s history, with 600 million tacos sold since its launch in 2012 and sales topping US$1 billion (RM3.26 billion) by last October.
Meanwhile, the man who created the Facebook page “Taco Shells Made from Doritos Movement” and lobbied for the marriage of the Doritos and Taco Bell hybrid received heroic memorials and tributes after passing away from brain cancer in November, reported USA Today. — AFP/Relaxnews
