KUALA LUMPUR, March 7 — Malaysian conglomerate Sunsuria Bhd has signed a memorandum of understanding with the Nanjing University of Chinese Medicine (NJUCM) to develop, promote and market traditional Chinese medicine in Malaysia.

Both parties aim to develop a bilateral facility to clinically train practitioners of traditional Chinese medicine while at the same time conducting research and promoting diagnosis and treatment plans for key diseases.

The MoU also includes the establishment of a traditional Chinese medicine service export hub that is backed by China’s Ministry of Commerce and supported by the National Administration of Traditional Chinese Medicine.

“Sunsuria’s role as the overseas partner will be to facilitate trade for traditional Chinese medicine and services to South-east Asia. Sunsuria will provide resources to support education and training in the country.

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“This effort will include setting up venues for teaching and clinical practice as well as financial and personnel support towards the operations and activities of the China-Malaysia Chinese Medicine Centre.

“NJUCM will support the development of clinical expertise, lead practitioners, and provide practical guidance for the clinical training of students,” Sunsuria and NJUM said in a joint statement released today.

Sunsuria’s foray into the area of Chinese traditional medicine with this MoU is aligned with and will complement its existing business in healthcare and education. This joint initiative will propel the company’s activities in these areas into the global arena.

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Sunsuria's business segments are property development, Investment holding, healthcare, education, landscape and construction.