Dior opens its largest China flagship store yet

Dior’s ‘China World’, in Beijing’s Chaoyang district, opens December 21, 2015.©Bakas Algirdas
Dior’s ‘China World’, in Beijing’s Chaoyang district, opens December 21, 2015.©Bakas Algirdas

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BEIJING, Dec 21 — Christian Dior has opened its largest flagship store yet on mainland China.

The Beijing “China World” boutique is split across two levels, featuring a floor-to-ceiling, double-layer glass façade that emulates fine feminine fabric in the fashion house’s “Cannage” print.

‘China World’ is split across two levels, featuring a floor-to-ceiling, double-layer glass façade.©Bakas Algirdas
‘China World’ is split across two levels, featuring a floor-to-ceiling, double-layer glass façade.©Bakas Algirdas

Designed by Peter Marino, the interiors blend inspiration taken from the brand’s Paris flagship, dotted with a carefully curated group of artworks by contemporary artists. Each of the 10 pieces, which include a bench by Terence Main and a video art wall by Yorame, reflect the codes of the house.

There is also a sculpture “Siamese Metal 5” from British artist Richard Deacon, the work “Waterwall, Roselyn” by Gregory Ryan, and table lamps by Véronique Rivemale are also displayed in the store.

On the second floor, the footwear section is adorned by a “Gaia Imprint” Low Table, designed by Vincent Dubour.

Classic furniture pieces from Guillaume Piéchaud, Paolo Giordano and Timothy Horn have been placed strategically throughout the space, and the store also features a private VIP salon garnished with two Mineral Commodes designed by Juan & Paloma.

The ‘China World’ interiors blend inspiration taken from Dior’s Paris flagship, dotted with a carefully curated group of artworks by contemporary artists.©Bakas Algirdas
The ‘China World’ interiors blend inspiration taken from Dior’s Paris flagship, dotted with a carefully curated group of artworks by contemporary artists.©Bakas Algirdas

Dior launched limited-edition products to be sold exclusively in the China World boutique to mark its opening. Products include the Diorama bag in metallic lizard or blue and pink python, a Dior VIII Grand Bal “Plissé” watch, a “Rose des Vents” bracelet or necklace in pink gold, ruby and mother of pearl, and the “Diorelita” Zodiac Monkey collection in gold and red lacquer.

The store, in the city’s Chaoyang district, opened today. — AFP-Relaxnews

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