GIRONA, Dec 11 — The restaurant currently ranked the best in the world has announced plans to take its Michelin-starred cuisine on the road in a world tour that will start in Latin America.
Spain’s El Celler de Can Roca, which took the top spot in The World’s 50 Best Restaurants this year, took to its blog this week to release details of its “Roca and Roll World Tour 2014” — a series of pop-up events that will bring its award-winning cuisine to foodie gourmands around the world.
In their post, the Roca brothers Joan, Josep and Jordi made allusions to the possibility — or rather, improbability — of riding high on their titanic success and opening more El Celler de Can Roca locations.
“In the last few years we have received numerous proposals encouraging us to make a reproduction of El Celler de Can Roca in different places of the planet,” the post reads.
But recreating the restaurant would be undoable, they continue, as the location plays a key factor in their success.
“We believe that from the way we understand and live the restaurant would not make any sense to open another Celler away from Girona.”
El Celler de Can Roca is located in the working-class district of Girona, in northeastern Spain, just down the road from the Can Roca restaurant run by their parents where the couple serves up simple €10 meals (RM44).
Instead, the team will offer a facsimile of the El Celler de Can Roca experience under the name “Alta cocina con valores,” or “Haute cuisine with values” in a tour that will start next August in Mexico, before moving on to Colombia and Peru. No word on other destinations yet.
Meanwhile, it’s not the first time master chefs have uprooted their entire kitchens in order to attract a wider clientele.
Last year, Michelin-starred chefs Grant Achatz and Daniel Humm collaborated on a groundbreaking ‘kitchen swap’ project in which they exchanged kitchens for a week: Achatz brought his Chicago restaurant Alinea to New York, while Humm recreated Eleven Madison Park in Chicago. — AFP-Relaxnews
