KUALA LUMPUR, May 8 — Claims on Indonesian social media suggesting Malaysia has become too expensive for tourists have raised concern among tourism industry players, though arrivals have not been significantly affected.
Malaysian Association of Tour and Travel Agents president Datuk Mohd Khalid Harun said the narrative could still influence how potential visitors perceive the country, Harian Metro reported today.
“Today’s tourists are more inclined to look for authentic experiences that can be enjoyed on a moderate budget,” Khalid was quoted as saying.
He said Malaysia remains a strong destination for Indonesian travellers due to cultural proximity, language familiarity, halal food options, frequent flights and family ties.
He added that negative perceptions circulating online should be monitored closely as they could affect tourism behaviour if left unchecked.
“In my view, social media posts from Indonesia about rising food prices in Malaysia do need attention, but they have not yet reached a level that would cause a sudden major impact on Malaysia’s tourism sector,” he said.
Mohd Khalid said similar cost pressures are being felt across the region due to global inflation and weaker currencies.
“What is happening now is not unique to Malaysia, as most Asean countries are also facing higher operating costs, food prices and rental rates due to global inflation and weaker regional currencies.”
He said tourists often base impressions on prices at viral eateries or tourist hotspots, which can distort the overall perception of affordability.
“When tourists see prices at popular tourist spots or viral restaurants, they may assume that the whole of Malaysia is expensive.”
He added that while arrivals may remain stable, spending patterns and trip duration could still shift.
“The most significant impact may not be a sharp drop in tourist arrivals, but rather changes in spending patterns and length of stay.”
Mohd Khalid said Malaysia must respond with stronger promotion of budget-friendly travel options and “value tourism” offerings to maintain competitiveness in the region.
