KUALA LUMPUR, March 16 — Malaysia’s favourite childhood snack, Mamee Monster, is throwing it back to the 70s with a limited release of vintage design packaging.
Malaysians can rekindle their youth with the Mamee Monster Family Packs with old-school the packaging in Malaysia and Singapore for a limited time starting in March 2023.
The classic designs are being released in tribute to Mamee-Double Decker’s late founder Datuk Pang Chin Hin who passed away in November 2022.
"The Mamee Monster noodle snack has been the quintessential Malaysian childhood snack that has been spreading joy for decades,” said Mamee-Double Decker chief marketing officer How Yuan Yi.
"We have the late Datuk Pang to thank for that and this Mamee Monster Retro Campaign is our way of paying tribute to him and celebrating his life, his creativity, and many contributions.”
“In fact, we’d like to bring back some of those great memories to share with everyone and we’ll be rewarding consumers for that too.”
From now till March 29, the Mamee Monster World of Nowstalgia campaign will give snack lovers 18 and above the chance to win exclusive merchandise and cash prizes.
Mamee Monster will select 80 prize winners, each winner will receive an RM200 cash prize and a limited edition Mamee Monster retro t-shirt and tote bag.
Participants must purchase one Mamee Monster Family Pack in retro design and follow the Mamee Monster Instagram account where they are to post a picture of them enjoying the snack, accompanied with a caption of their favourite Mamee Monster memory.
They must then post the picture with the hashtag #MameeMonsterWorldofNowstalgia and tag Mamee Monster’s official Instagram account.
The Mamee Monster noodle snack was created in 1974 when Datuk Pang’s eldest son, Mamee-Double Decker Executive Chairman Tan Sri Pang Tee Chew, noticed rubber tappers eating uncooked noodles straight from the packet.
This inspired the father-son duo to pre-season their noodles before selling them, creating one of Malaysia’s most iconic snacks.
Mamee Monster Family Pack Retro Limited Edition are available in Black Pepper, BBQ, Hot & Spicy, and Chicken flavours and are priced at RM3.50 onwards.
The snacks will be sold at all supermarkets and convenience stores nationwide and available online through Shopee and Lazada.
For more information visit Mamee's official website here.
