KUALA LUMPUR, March 21 — We have reached the halfway mark of the holy month of Ramadan and preparations for Aidilfitri celebrations are well underway.

This also means it’s that time of the year again where brands in Malaysia are releasing their own Hari Raya advertisements slash short films featuring some of the hottest personalities in the country.

And for those taking a break from Hari Raya preparations, we’ve picked five of the most out-of-the-box Aidilfitri ads that have come out so far this year to keep the spirit of Syawal burning for you.

Or, perhaps for those just looking to immerse themselves in the Hari Raya mood.

1. Zus Coffee featuring Luqman Podolski – Cerita Malam Raya

Insurance provider Prudential BSN Takaful Berhad (PruBSN) has one of the most creative Hari Raya ads this year which centres around the point of view of a steel wok named Si Kuali from Kampung Kawah who is longing for his chance to truly devote himself in being the ultimate kitchenware during the village’s Jamuan Mega.

Si Kuali who often dreams of being like his friend the giant steel cauldron Si Kawah, finally gets his chance to truly showcase his usefulness during the Jamuan Mega in the end.

Despite its relatively short duration of just less than three minutes, the Ini Kuali-Lah short film is packed with messages of self-love and togetherness which blends well with the lively Syawal celebrations in the fictional Kampung Kawah scenery.