SEPANG, Sept 30 —  Malaysia Aviation Group’s (MAG) new catering site, scheduled to be fully operational in 2029, will double its current daily meal production capacity to about 50,000 servings, compared with 26,000 today.

Malaysia Airlines chief operating officer Captain Nasaruddin A Bakar said the upcoming facility under MAG Catering Services (MAGCS) will not only cater to Malaysia Airlines’ entire network but also support other airlines.

“At present, our catering capacity is sufficient for Malaysia Airlines, with support from partners. With the new site, we will be able to cover our full network and still have a surplus to serve other carriers.

“It will be one of the biggest in Asia,” he told the media during MAG’s Annual Airline 101 Event here today.

Nasaruddin said MAGCS, which was first set up temporarily in 2023 following the airline’s decision to sever ties with former caterer Brahim’s, is now operating smoothly after a swift recovery.

“It took us about one month to repurpose our operations, and we invested in equipment such as high-lift trucks. Alhamdulillah, the results have been very good, with our on-time performance for catering consistently at 100 per cent, except during weather disruptions,” he said.

He added that construction of the new MAGCS building would begin once regulatory approvals are secured, with formal announcements expected in 2026.

On the digital front, Nasaruddin said MAG’s collaboration with Adobe, Google, Skyscanner and Visa will enhance the group’s online travel booking ecosystem, spanning discovery, payment, and customer engagement.

“Investing in technology is critical. These partnerships expand our reach to a larger customer base and strengthen our revenue potential. While we do not yet have a specific percentage projection, our focus is on growing revenue and improving operational efficiency,” he said.

He noted that beyond these partnerships, MAG is also exploring opportunities in artificial intelligence (AI), fintech, and loyalty ecosystems as part of its digital transformation strategy through 2030.

MAG had recently announced a strategic collaboration with Adobe, Google, Skyscanner and Visa to strengthen its online travel booking ecosystem, spanning discovery, payment, and tailored customer engagement.

Under the partnership, Adobe will provide customer data and personalisation tools, Google will contribute AI capabilities, Skyscanner will expand MAG’s reach in the global travel marketplace, while Visa will ensure seamless and secure payments.

The aim is to turn MAG’s digital booking flow into a holistic, data-driven journey that mirrors the convenience travellers have come to expect from leading e-commerce platforms. — Bernama